WONDA Coffee entertains Malaysians during lockdown with home concert
WONDA Coffee is holding its first-ever concert-from-home in an effort to keep everyone entertained amidst the Movement Control Order (MCO). Through Konsert #WONDADiRumah, WONDA Coffee wants to encourage everyone to remain at home, stay entertained and more importantly, keep everyone safe.
The concert will feature different Malaysian artists each day, with each session lasting up to 30 minutes on Astro Ria or ERA IG TV until 31 March. Among the list of artists include Aizat Amdan, Noh Salleh, Syamel, Zizi Kirana, and Haqiem Rusli.
Done in collaboration with Entropia Noir, WONDA is also running daily challenges - Cabaran #WONDADiRumah - based on the theme of the day. Daily challenges will be announced every morning either on ERA's Instagram or on-air, and consumers are required to upload their video or photo submission by tagging ERA with the hashtag #WONDADiRumah. Throughout the campaign, WONDA is rewarding four winners each day with RM500 Shopee e-vouchers to be utilised at the Etika Flagship Store. According to the company, the new online retail channel was established in partnership with Shopee and offers consumers an easy, convenient way to shop for their favourite drinks while remaining at home.
Etika, the company that owns the WONDA brand, is also offering special promotions with myNEWS, Domino's Pizza and Shopee, where orders will be delivered to the consumers' doorsteps. A+M has reached out to WONDA for additional information.
Santharuban T. Sundaram, SVP of marketing and alternate business at Etika, said it is truly thankful for the seamless cooperation between all parties, including Astro, performing artists and partners, to make Konsert #WONDADiRumah happen in a few days.
"As we go through some trying and challenging days, we believe it is our responsibility to explore ways to encourage more people to stay at home while providing light entertainment for our consumers,” he said. Sundaram added that the company wants to continue to positively motivate and encourage everyone for their effort throughout the MCO period.
Meanwhile, Soo Mei Goh, principal, integration, Entropia Noir, said it is a time tough for everyone and it is a small endeavour to try and put a smile on the faces of Malaysians. "Working together with Wonda and Astro, at Entropia we are very happy that we all managed to integrate everything and bring alive this unique concert in a very short time," she added.