THE CONTRARIAN

Entropia – most awarded in APAC at Mumbrella Asia Awards 2019

Entropia – most awarded in APAC at Mumbrella Asia Awards 2019

Entropia Group clinched the highest number of accolades at the Mumbrella Asia Awards, held in Singapore on 6 November 2019, once again making it the most awarded independent agency at Asia’s most credible media and marketing awards; and for the second consecutive year, claiming the same title for The MARKies, Marketing Excellence Awards Malaysia and The Drum Digital Advertising Awards APAC.

Renowned for its award-winning campaigns across varied industries, the new age consulting-meets-agency offering often receive praise for taking on a fresh, innovative, creative, and effective approach to marketing client brands. At the Mumbrella Asia Awards, which celebrate the best, bravest and most effective media and marketing work from across the region, Entropia walked away with the highly-coveted Media Agency of the Year award, the Engaging with Millennials award (for Fonterra), Best Use of Experiential (for Etika - Wonda) Best Use of Programmatic and Highly Commended for Data-driven Marketing (both for Taylor's University).

In three short years since its inception in 2016, Entropia has cemented its reputation as a brand marketing industry leader, as proven by these prestigious honours. Winning over the Mumbrella Asia Awards judging panel of mostly client-side marketers in a robust two-round process that included live presentations, the agency was recognised and rewarded as the top-performing agency among the region’s entire marketing services industry.

Dubbed Asia’s most rigorous and difficult-to-win industry awards, the annual event sees hundreds of senior marketing, creative, media, communications and advertising professionals competing for the highest recognition for their game-changing work.

Entropia won in the following categories:

Media Agency of the Year
Winner: Entropia (Malaysia)

Best Use of Experiential
Winner: Wonda Takes Coffee Lovers on a Wonda-ful MRT Ride – Noir by Entropia (Malaysia) for Wonda

Engaging with Millennials Award
Winner: Emotion AI Bringing Mommies Together – Sentient by Entropia (Malaysia) for Fonterra

Best Use of Programmatic
Winner: How Taylor’s Combine Magic and Logic to Give Gen-Zs the Best of Both Worlds – Noir by Entropia (Malaysia) for Taylor’s University

Mumbrella Award for Data-driven Marketing
Highly commended: When Logical Data Meets Magical Creative – Noir by Entropia (Malaysia) for Taylor’s University

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