KFC turns food into blessings for CNY
According to the Chinese zodiac calendar, your birthday says a lot about your fortune in the new year. To make it even more auspicious, KFC Delivery’s latest digital campaign in collaboration with Entropia Noir, offers Malaysians ‘Banyak ONG’ – turning food into blessings, customised and tailored to each consumer.
Angelina Villanueva, Chief Marketing Officer at KFC Malaysia, says, “Come Chinese New Year, consumers are flooded with ‘Ong’ promotions from myriad brands. With that in mind, we knew we had to produce a unique campaign to break through that clutter, while bringing more personalised rewards to our loyal customers, marrying consumer data with creativity, and pushing the KFC Delivery festive offering to a more intimate level to help us build a better customer experience.”
April Toh, Principal at Noir by Entropia, added, “Our core campaign focus was personalisation and tailored solutions to give customers what they need, ultimately creating these intimate experiences between the brand and its consumers. While we found that sieving through tons of data eventually brought results, being able to find something to cut through the promotion clutter, is ultimately the best campaign solution.”
Once you enter your birthday online, customers can look forward to customised blessings tailor-made for each of the 12 Chinese zodiac signs.
This adds an interesting dimension to the Chinese New Year campaign, truly living up to the campaign’s promise of ‘Banyak Ong’. Contributing agencies for the campaign include Compass Interactive, Universal McCann, and Reprise Digital.
This #ongsome28 promotion is only valid for delivery orders made online via https://kfc.com.my/content/cnypromo or via the App, with a minimum order value of RM15. Redemption ends 29 February 2020. Customers can also enjoy 28% off on KFC Delivery or Self Collect orders until 8 February 2020.