MUMBRELLA ASIA

Entropia wins digital account for Malaysian 4G network YES

Independent agency Entropia has won the social and digital account with Malaysian mobile network YTL Communications.


Wing K Lee with Prashant Kumar

The agency will be tasked with handling social, content, digital creatives, media and asset management services for Yes, the company’s mobile 4G network brand.

The announcement:

Wing K Lee, CEO of YTL Communications shared: “YES may be a young brand in this highly competitive industry, but we are confident that we can win by bringing to our customers an innovative, always-on connected experience to improve the way they live, learn, work and play. We wanted a partner that shared our passion to drive positive change and can bring to us the depth and breadth of data, content and tech skills. In Entropia, we found this promising mix.”

“We are extremely honoured to be a part of the YES journey that anchors on innovation as their north star. Entropia was conceived to bring to clients, marketing in the digital age and we have found great resonance in YES towards this,” said Derek Tan, Partner, Content and Social.

Commenting on the win, Prashant Kumar, Partner at Entropia said: “As YES embarks on a new shape of future, with a disruptive stance, we are proud to be their digital transformation partner. Our custom offering of Entropia Rouge is designed to breach the rules of the game, and we look forward to leapfrog some of the category norms, in how we approach YES. We are excited about making amazing happen with YES.”

A global frontrunner in mobile 4G and the first all-4G, all-IP mobile operator in Malaysia, YTL Communications launched the country’s first nationwide converged 4G LTE Internet and VoLTE (voice-over-LTE) network with over 85% population coverage 11 months ago under the service brand YES. Recognized by Frost and Sullivan as one of the most innovative telco’s in Asia, YES was recently named the “Most Innovative Voice Service” at the Telecom Asia 2017 Awards.

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