MARKETING INTERACTIVE

Entropia Sentient Taps Alexander Timashov as Chief Data Scientist

Alexander Timashov

Entropia Sentient – the data and consulting division of Entropia has, in the latest extension to its leadership line-up, hired Alex Timashov to steer its Data science play. In his new role, Alex will be focusing on helping clients convert data into insights, growth and margins using cutting-edge models and techniques.

He will be reporting to Sourabh Agarwal, Partner, Entropia, who leads Entropia Sentient. Sentient provides end-to-end data to demand services including advance analytics, data consulting, business insights (BI) and data engineering. Last year it launched its proprietary journey mapping tool – Elon, that provides a unified cross-journey view for keener insights into motivations and purchase propensity.

Timashov comes with nearly a decade of experience in data-driven business transformation across Russia, US and Asia covering Fintech, trading and E-commerce. In his last role, he was leading data science projects at Omnilytics, an E-commerce Market Intelligence company, building Machine Learning models. He also served as CEO of MC Doverie, designing cutting edge trading robots.

Data is the new margin. The secret to sustainable margins lies in effective harnessing of the ecosystem of data that businesses and customers live in today,” said Prashant Kumar, Founder and Senior Partner, Entropia.

Being able to know something useful but not obvious is key to activating a creative and differentiated proposition. This is where Alex comes in. He can see more than meets the eye,” he added.

Sourabh Agarwal, the chief of Entropia Sentient commented, “Alex” role reflects our commitment to peeling the deeper layers of customer behavior, where big hitter opportunities in designing new experience, product proposition, pricing and communication may lie. We welcome Alex.”

Commenting on his appointment, Timashov said, “Sentient is refreshingly different from many data consultancies today in the way it is whole brain and it tailors practical solutions. Every data hides a story looking for someone to craft it artfully. I am excited to lead that datacraft.

More Insights