THE CONTRARIAN

Entropia outperforms 113 competitors to nab Overall Agency of the Year 2020!

Kuala Lumpur, 28 September 2020 – Entropia was announced the Overall Agency of the Year for the second year in a row – outshining 113 competing for the title at the 11th annual edition of advertising + marketing magazine’s MARKies Awards, held in Kuala Lumpur, Malaysia.

Prashant Kumar, Entropia founder and senior partner, commented, “What a comprehensive win for Entropians! The teams continually put their heart and soul in what they do, and it shows. More so during these turbulent times, so the metals are a true testament to their hard work, grit and perseverance. We are grateful to our clients for putting their trust in us. And we also credit our competitors, who always push us to get better and better.”

Often touted the Olympics of industry awards, and judged by an independent panel of senior client-side marketers from reputable brands, the Agency of the Year and MARKies Awards are designed to recognise and reward Malaysia’s top performing agencies and the most innovative, creative and effective campaigns respectively, spanning the country’s entire marketing and advertising industry.

This year, the awards saw 114 agencies competing for the Agency of the Year title and 308 submissions for the MARKies alone. In the end, Entropia bagged 20 trophies on the night, including Overall Agency of the Year; the Overall Media Usage MARKie; 13 gold; five silver and one bronze metal.

The Agency of the Year entries were judged with equal weight given to business performance, staff development and management, contributions to the industry and community at large, and the quality of work carried out over the past year; while the MARKies were evaluated on campaigns’ creative ideas or the innovative use of media.

Entropia wins:

Overall Agency of the Year

AOTY:

Creative Agency of the Year – Gold
Digital Agency of the Year – Gold
Consultant of the Year – Gold
Media Agency of the Year – Gold
Integrated Marketing Agency of the Year – Gold
Social Media Agency of the Year – Gold
Mobile Marketing Agency of the Year – Gold
Independent Agency of the Year – Silver
CRM & Loyalty Agency of the Year – Silver
Programmatic Agency of the Year – Silver

MARKies:

Overall Media Usage MARKie

Creative
Most Creative – Out-of-Home Gold
Most Creative – Integrated Media Gold
Most Creative - Consumer Event Silver

Media
Most Effective Use – Launch/Re-launch Gold
Most Effective Use – Events Gold
Most Effective Use – Out-of-Home Gold
Most Effective Use – Social Media Gold
Most Effective Use – Integrated Media Silver
Most Effective Use – Integrated Media Bronze

Entropia consistently ranks as the most awarded agency, both in Malaysia and the APAC region. And in 2019 alone, the agency clinched the highest number of accolades at the Mumbrella Asia Awards, The Drum Digital Advertising Awards APAC, as well as The MARKies Awards and Marketing Excellence Awards in Malaysia.

Check out the full list of AOTY winners here.
Check out the full list of MARKies winners here.

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