THE CONTRARIAN

Entropia goes public with its end-to-end eCommerce offering MEDICI

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Kuala Lumpur, 18 June 2020 – Entropia Group today announced the launch of MEDICI – its end-to-end eCommerce offering to further accelerate its competence in this booming area.

MEDICI has been in the beta for the last six months, and has already begun to deliver eCommerce solutions for brands, distributors and retailers across the region, combining strategic, technological, and operational support for Entropia’s multi-market and regional clients. It also covers strategy and brand commerce in owned social media channels (interactive and influencer-led livestream commerce), and third-party marketplaces such as Lazada and Shopee.

As the end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation, and platform management, Entropia recently brought on board digital transformation strategist, Vamsi Vanka; and eCommerce expert, Kelferd Hor, both equipped with first-rate expertise and a strong track record in these areas, to shape Entropia clients’ direct-to-consumer trade strategies, transforming their businesses and helping them thrive in the Fourth Industrial Revolution.

Sourabh Agrawal, Partner at Entropia, commented on MEDICI’s launch, “As brands look for greater control over their customers, market shares, and margins, reinvention of the last mile will be a key part of their business transformation. MEDICI will use a data-driven approach, and enterprise-grade commerce technology to create seamless experiences that deliver measurable commercial success for our clients.”

Vamsi Vanka, Principal, Tech Consulting at Entropia, further added, “The COVID-19 pandemic has notably evolved consumer purchase behaviours and given added impetus to businesses to consider eCommerce as a primary sales channel. A vast number of our clients echo this sentiment and now require agile technology solutions. With this in mind, MEDICI offers brands an end-to-end, pre-integrated commerce ecosystem that’s ready for rapid deployment, while bringing brand inspiration and commercial interaction closer together.”

Utilising the diverse skillset of its 22-member specialist team, the service has already managed to enroll more than half a dozen clients, with focus areas ranging from marketplace strategy, designing and customising the shop, aligning payments and logistics, and category management. One of its most exciting features is a fully-functional end-to-end Sandbox environment that allows a brand to go live in 10 days – offering a fast and affordable way to test the market, without heavily investing in full eCommerce infrastructure.

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