a whitepaper by Entropia
Bots are not new, but they are bursting into the marketing buzzword library with renewed vigour. After all, in today’s connected world, it is virtually impossible to navigate the internet without encountering a chatbot. These artificially intelligent conversationalists have been around for over 50 years, but saw a recent surge in interest as many brands have realised by automating recurring and repetitious customer service tasks, they can reduce costs and improve responsiveness, or perhaps even be proactive without additional expense.
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