marketing interactive

BMW Malaysia hands Entropia media buying account

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BMW Malaysia has appointed Entropia as its media buying and planning agency mainly for creativity and performance accountability, A+M understands. The appointment comes following a pitch with incumbent Invictus Blue and cover a suite of brands such as Mini Cooper and Motorrad.

A+M has reached out to both Entropia and BMW for a comment. Most recently, BMW Asia and Performance Motors in Singapore also appointed Starcom as its media agency. The pitch was first called in July and covers the Singapore market only. The appointment is for a period of five years and is effective from 1 January 2020.

Earlier this year, BMW Malaysia launched the BMW Elite M Card for owners of BMW M Performance vehicles, offering an exclusive array of M-specific benefits to complement the existing BMW Privileges Elite Card enjoyed by BMW owners.

In line with BMW Malaysia’s premium ownership experience, cardholders of the BMW Elite M Card will also enjoy local and regional M Track events at exclusive prices.

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