Business for Goodness

A Report on
Sustainability by Entropia

Malaysia has undergone rapid economic growth over the last 50 years, which has led to significant energy and environmental challenges, including a surge in CO2 emissions, the depletion of resources, and the deterioration of the environment. And now, with the world standing on the brink of the Fourth Industrial Revolution, the onus will be on businesses to create the new innovative technologies that will bring about this change, without harming the environment.

Fortunately, companies today understand that they have important economic, social, and environmental responsibilities and consequently, they are more committed than ever to make a long-term difference at the crossroads between economic goals, social responsibility and environmental protection. This concept is also referred to as the “three pillars of sustainability,” which asserts that true sustainability depends upon integrating these three interlocking factors in all aspects of decision-making. Some describe it as: People, Planet, and Profit, with sustainability seeking new ways of addressing the relationship between the three.

But what do Malaysians know about sustainability? Entropia’s latest study explores the knowledge, awareness and exposure of a representative sample of Malaysian working adults to the concept ‘sustainability’; the UN Sustainable Development Goals, which are the world’s ambitious new action plan to eradicate extreme poverty and hunger, fight inequality, tackle climate change and achieve sustainable development for all by 2030; and the sustainable business practices of local corporations.

In his keynote speech at the Malaysia SDG Summit in November 2019, the Prime Minister of Malaysia, Tun Dr Mahathir Bin Mohamad, reiterated the importance of finding “the right balance between growth and measures needed to address climate change, environmental degradation and sustainable utilisation of Malaysia’s natural endowment”, reflecting the country's strong commitment to achieving the SDGs.

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