Culture


Character


At Entropia, we are managed by culture, not by elaborate controls. A culture that is open, flat, fluid and fair. Where everyone works in tandem to push the bounds of our shared possibilities.

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CAPRI

We call it CAPRI.

Curious, Agile, Playful, Relentless, and Inventive. This is the DNA of every Entropian, and our cultural code is enshrined in this unique personality type.

CAPRI pervades our hiring process, our appraisal and reward process, and also our internal rewards program.

Curious

We are curious. Forever excited about learning new things, trying out new ideas, new thinking, new ways of solving our clients’ problems. At an average age of 27, we are a restless bunch of future-obsessed geeks.

Our curiosity keeps us young and happy.

Agile

We are fluid, flexible, and do not draw hard lines around what we can and cannot do. We are comfortable with uncertainty and collaborate naturally, secure in our own place under the sun.

We are true believers of the blend.

Playful

We do some serious hard work, and put in some serious shifts for our clients, but we don’t take ourselves too seriously. We believe that a fun, playful ambience that is positive and stress-free is critical to a fertile, imaginative, humble, and easy work culture.

We are good at what we do because we have fun doing it.

Relentless

We live in times of perpetual flux, and in a business like ours, there will be good days and bad days. We don’t rest on our past glories, and we have the stamina for the long run, which keeps us fresh and energetic.

A new day is a new chance to prove ourselves.

Inventive

This is our reason to be. We aren’t here to redefine the existing or streamline the old. We are here to create the new. That’s why we are innovative and inventive in everything we do.

If our stories aren’t original, then they’re not our stories.

Ambition


Audacity


Interested in being part of the change? Only a few are doing the things we do, and you can be one of them. Come join us as we build together marketing that is made in future.

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