Permanis shifts from Carat to Entropia

Following a review, Permanis Sandilands has shifted its media business from incumbent Carat to the newly formed marketing services consultancy ? Entropia, led by Prashant Kumar. Beginning next month Entropia will be handling media duties including media buying, reporting and planning for the all of the company?s 18 brands.

Speaking exclusively to MARKETING Santharuban T. Sundaram, Group Marketing Manager of Permanis shared, ?We would like to thank Carat Media for all their effort and support to our business all these years and we would like to welcome Entropia as part of our team. We look forward to exciting times ahead and hope to work together with Entropia to drive our brands and campaigns forward with creativity, innovation and consumer needs at the core of it.? Late last month Prashant Kumar, former President of IPG Mediabrands for Asia World Markets and CEO of IPG Mediabrands Malaysia, announced he was going to lead an experimental marketing services consultancy called Entropia, which is still in its Beta stage. Senior leads announced by the agency so far include Zuraida Mohammad, a senior marketer who has worked for brands such as Telekom Malaysia and RHB Bank, and Ramakrishnan C.N. former Managing Director at IPG Mediabrands Malaysia.