IPG Mediabrands Malaysia MD Rama joins Prashant Kumar’s new venture Entropia

Prashant Kumar, the former CEO of IPG Mediabrands world markets boss who launched new marketing consultancy Entropia at the end of last month, has hired former colleague Ramakrishnan C.N., known in the industry as Rama.

Rama was previously managing director of IPG Mediabrands Malaysia, an agency where he spent eight years of his career.

Rama commented: “These are interesting times for the brand marketing ecosystem.Intense fragmentation in data and tech solutions has made things more complex than ever for the marketer. The need for a white sheet approach in this space has never been more acute. I am excited by the vision of Entropia and the task that it has set out to achieve.”

Zuraida Mohamad, chair of Entropia added: “Rama is an extraordinary talent – Curious, relentless and Inventive. We are really excited to have him join our partnership, and help us build something new and exciting.”