Another senior hire from IPG joins Entropia

(Marketingmagazine.com.my)- Having recently announced his departure from IPG Mediabrands Malaysia, Ramakrishnan C.N. (Rama) has joined the marketing services consultancy ?Entropia, lead by Prashant Kumar.

Formerly the Managing Director at IPG Mediabrands Malaysia, Rama has served the agency for 8 years, handling the largest unit in the agency and serving clients such as Johnson & Johnson, Dutch Lady and Sony Pictures, apart from running the BPN brand. His work for the agency has won many key accolades including 4 Advertiser of the year awards at Malaysian Media Awards (three for Dutch Lady), two Grand Prix and various regional and global accolades at Festival of Media and Cannes. Rama, who will be soon holding the role of Partner, Integration at Entropia shared, ?These are interesting times for the brand marketing ecosystem. Intense fragmentation in data and tech solutions has made things more complex than ever for the marketer. The need for a white sheet approach in this space has never been more acute. I am excited by the vision of Entropia and the task that it has set out to achieve.?

Zuraida Mohamad, the chair of Entropia said,?Rama is an extraordinary talent - curious, relentless and inventive. We are really excited to have him join our partnership, and help us build something new and exciting.?

Prashant Kumar, Entropia?s Senior Partner added, ?Rama has been an exceptional partner in my journey of last eight years ? his growth and accomplishments have been a source of much pride and delight. I am glad we are again sharing the same platform. I have no doubt that his best is yet to come.?

Entropia, now in its Beta phase, is slated to launch in Malaysia in July.